After 14 years of scrutinizing the 35.000 varieties we created to begin with, we are left with one variety that we deem special enough to test in the market.
This new variety has it all: appeal, taste, storability, production, disease tolerance, …. The only question that remains is where and how it fits into the market. That is where our international test network comes into play.
Our goal is to identify the best market, the right concept and the optimal partner/licensee to lead the commercial launch.